September 27, The 2018 Commercial Estate Forum of New First-Tier Cities was held in Wuhan by Winshang -- China’s big data platform of retail industry. SM China was invited to share the limitless potential of developing new life with more than 800 industry leaders. SM’s masterpiece, SM City Tianjian, was awarded Venus Award-2018 Popular Project Model for its great market performance in Tianjin City.

Mr. Chivas V. Alejo, Senior Assistant Vice President, Leasing for SM China spoke onsite

“We continuously develop and grow as our market demands change. As a new first tier city, we see that there will still be more and more changes in Tianjin, and SM is ready to adapt to these changes. This is the long-term vision of our company, that is why SM invested in a huge 560,000 sqm mall.” Experience shared by Mr. Chivas V. Alejo, Senior Assistant Vice President, Leasing for SM China on the forum.

He continued that “SM’s commitment to each cities we are present is that we grow with the city, and customers grow with us. SM’s choice to be in the Tianjin Airport Economic area is our first mover advantage. While most brands prefer Tianjin downtown, we offer a venue to tap a different but equally robust market, where we provided with our partner not only friendlier rates, but also maximize their logistics in Tianjin, by capturing a growing market.”

SM City Tianjin is the largest project of SM in China, from site selection, to construction, to leasing, SM has grabbed the opportunity by using its successful experience in operating more than one of world’s top 10 shopping centers.

SM City Tianjin

Since the soft opening of SM City Tianjin Phase I, it has attracted more than 50,000 foot traffic daily with its completeness of tenant mix and has become new landmark of Bohai Rim. Anchor tenants such as Decathlon, YH Bravo supermarket all achieved great market performance. Till now, YH Bravo in SM City Tianjin remains best sale records in all YH Bravo supermarkets in Tianjin.

During the Forum, SM City Tianjin was recognized as the Venus Award-2018 Popular Project Model out of more than 100 competitors. 

Awards presenting

Award Plague

Now, SM City Tianjin has launched world-wide leasing of Phase II, it will focus on family-oriented entertaining, culture, leisure and interacting experience. With its great volume, flagship stores and “All for you” service, it continues attract customers while help define new life in Tianjin city.