? SM City Xiamen/SM Lifestyle Center – Mall China Golden Mall Awards 2014 City Advancement Award
? SM City Chengdu Chenghua – Mall China Golden Mall Awards 2014 Community Shopping Center Award
? SM City Chongqing Yubei – Mall China Golden Mall Awards 2014 Regional Shopping Center Award
On Sept.22nd, the 12th Annual Conference of Mall China International Symposium hosted by China Shopping Center Development Association (Mall China) launched in Beijing. 2014 Mall China Golden Mall Awards Selection kicked off the conference, in which 3 projects of SM group were selected: SM City Xiamen/SM Lifestyle Center won Mall China Golden Mall Awards 2014 City Advancement Award, SM City Chengdu Chenghua was granted Mall China Golden Mall Awards 2014 Community Shopping Center Award, and SM City Chongqing Yubei received Mall China Golden Mall Awards 2014 Regional Shopping Center Award. Mall China highly recognized SM’s expertise in shopping mall development and operations as well as its brand competitiveness, and pointed out that SM shopping malls have demonstrated its beyond-standard capabilities in infrastructure optimization, brand selection and distribution, attentive customer services, and innovative culture etc.. Being awarded for years, SM once again caught numerous attentions with its persistence and endeavor in shopping mall field.
Mr. Allan Brosas, AVP Operations of SM China received the plates on behalf of SM. He said, since winning 2 Mall China awards on Apr.7th, this is the second time for SM to gain recognition of the industry and experts this year. With the dramatic growth of the business and the pressure created by the rising e-commerce, we will stick to the SM philosophy of consistent endeavor on the brand, culture, service and innovation. He reiterated how important it is to ensure a good customer experience, and to put ourselves into the customers’ shoes and create a perfect shopping experience for them.
China Shopping Center Development Association (Mall China), was founded in 2002, has become the most representative and the most influential shopping centre information center and cooperation promoter. Mall China launched the annual golden mall awards selection in 2006, which afterwards built up an authoritative image and generated widespread influence in the industry based on its four principles of “Fair, Open, Just and Public-Minded”. Major awardees over the years have been experienced elites in shopping mall industry. In order to improve the professionalism of China shopping malls, promote the sustainable development of commercial real estate, and better utilize different types of emerging shopping malls, 2014 Mall China Golden Mall Awards are presented to outstanding projects opened during 2012 – 2014 and elite teams with excellent performance during 2013 – 2014.
SM City Xiamen/SM Lifestyle Center -- Mall China Golden Mall Awards 2014 City Advancement Award
SM City Xiamen (SMXM) opened in 2001 with a focus on family consumers. It is by far the most popular SM shopping center in China with a daily visitor flow of 100-120 thousand people and 360 thousand people in holidays. SM Lifestyle Center (SMLS) opened in 2009 targeting at middle and high-end fashion consumers. It is the first shopping mall that promotes “lifestyle” concept in Xiamen. It has been honored as a “Xiamen Fashion Landmark” with the artistic design and delicate brands.
In June 2013, SMXM and SMLS launched the photovoltaic power project. The project was the only photovoltaic power station supported by national funds in Fujian in 2013.
In September 2013, SM Skywalk – the footbridge linking SMXM and SMLS – opened to public, merging the 126,000㎡ SMXM and 109,000㎡ SMLS into the biggest shopping center of Xiamen.
Since 2009, SMLS has been holding fashion weeks twice a year. Over the 5 years, SM Fashion Week has become the most anticipated and popular brand campaign in Xiamen business area. It is gradually changing Xiamen and leading Xiamen’s way to growing into a fashion capital.
Former Mall China awards:
2011.9, SMXM won Mall China Golden Mall Awards 2011 City Contribution Award; SMLS won Mall China Golden Mall Awards 2011 City Advancement Award
2013.9, the photovoltaic power project of SMXM and SMLS won Mall China Golden Mall Awards 2013 Design Innovation Award
2014.4, SMXM won Mall China Golden Mall Awards 2013 Excellent Upgrade Project
SM City Chengdu Chenghua -- Mall China Golden Mall Awards 2014 Community Shopping Center Award
SM City Chengdu Chenghua (SMCH), opened on Oct.20th, 2006, is located at the crossroad between Jian She Nan Road and Er Huan Road with a construction area of 170,000㎡. The mall stands at a busy location where ten buses stop and connect to everywhere else in the city. The business core, packed with 700,000 populations, is one of 8 representative shopping centers in this area.
With the growth of Jianshe Road business district and community consumer group, SMCH has been upgrading and optimizing its business formats. Meanwhile, as an important part of the community, SMCH takes an active initiation in conducting community events to build community culture. With the continuous upgrade and optimization, SMCH is forged into a “one-stop” shopping environment where “a family can have fun for a whole day”, and became a good family companion for Chengdu citizens.
SM City Chongqing Yubei -- Mall China Golden Mall Awards 2014 Regional Shopping Center Award
SM City Chongqing Yubei (SMYB) is a comprehensive shopping mall that has “got it all”, providing integrated services including shopping, catering, recreation and entertainment. Its construction area is 150,000㎡. It is located at the crossroad between Songshi Road and Yusong Road, a favorable area with great business potential and capacity.
SMYB opened on Dec.14th, 2012. Major anchors include such well-known brands as SM Store, Vanguard Supermarket, Wanda Cinema and Kidswant. Since opening, SM has not only become the benchmark of Yubei shopping malls, but also brought about influence to the whole city with its superior position and convenient transportation.
In January 2013, SMYB won Mall China 2012 Golden Awards Star Projects Award