SM garnered two awards at 2016 CCFA Golden Lily Award Ceremony held on July 7th in Beijing, China. Xiamen SM Lifestyle Center was cited as “2016 CCFA Retailers’ Favorite Regional Shopping Centers”, and Mr. Allan Brosas, Assistant Vice President of SM China Operations, was recognized as “2016 CCFA Excellent Shopping Center Executives”.
2016 CCFA Golden Lily Awards Plates for SM Lifestyle Center (left) & Mr. Allan Brosas(right)
Mr. Allan Brosas was recognized as “2016 CCFA Excellent Shopping Center Executives”
The 2016 CCFA Golden Lily Awards for Retailers’ Favorite Regional Shopping Centers recognizes regional landmark malls with industrial-leading techniques and outstanding market performance. The win of Xiamen SM Lifestyle Center owes to its outstanding achievements in management, services, design, innovation and marketing. Besides SM, the award was also presented to seven other prominent shopping centers including Taiwan Wanda Plaza, Kunming Agean Shopping Center, Beijing Livat Shoppinge Center, Shenzhen Coastal City, Fuzhou Thaihot Plaza and Liaoning Happy Family and Lianyungang Suning Plaza.
“2016 CCFA Retailers’ Favorite Regional Shopping Centers” award winners
“2016 CCFA Excellent Shopping Center Executives” award winners
“CCFA Shopping Center Golden Lily Awards” selection was initiated for shopping centers and chain stores by China Chain Store & Franchise Association in 2011 on the principle of openness, fairness and impartiality. Over the last 5 consecutive years, the awarded shopping centers, retail stores, and executives have been highly recognized by the industry and the public. The award program has become a benchmark for the development and partnership of shopping centers and retail stores, as well as an endorsement for talent development and motivation.
About Mr. Allan Brosas
Mr. Allan Brosas joined SM in 1994. He is currently the Assistant Vice President of SM China Operations. During his 22 years’ service at SM, he has conducted the strategic opening of multiple prominent SM malls including SM Mall of Asia and SM China malls in Chengdu, Suzhou, Chongqing and Zibo. He began taking charge of SM China shopping center operations since 2009, during which he has made tremendous contributions to SM’s steady and sound growth in China, making SM Xiamen the primary shopping destination of customers in Xiamen and its neighboring regions.
Mr. Allan Brosas has carried out a consistently prudent style in the strategic development of SM China. He focuses on services and customer experience. In recent years, he has been leading SM China’s transformation from one-stop shopping centers to Lifestyle Centers that introduce new lifestyles to consumers by increasing the percentage of dining, entertainment and service businesses and experiential brands. He also attaches great importance to environmental protection, for which he initiated the building integrated photovoltaics at 3 shopping malls in Xiamen and Jinjiang.
About China Chain Store & Franchise Association (CCFA)
China Chain Store & Franchise Association (CCFA) is the official representative of retailing & franchise industry in China . Currently, there are more than 1000 enterprise members with over 300,000 outlets, including domestic & foreign-invested retailers, franchisers, suppliers, and relevant organizations. The total sale of CCFA retail members (franchise and food service not included) was around 2.5 trillion CNY in 2013, accounting for 11% of the entire social consumables retail sales.