On October 24th, ICSC Asia-Pacific Shopping Center Awards Ceremony was held in Bangkok, Thailand. SM Supermalls has scored 2 shopping center gold awards and SM Prime Holdings, Inc. was given the Community Support Award, all of which were presented by the biggest international council of shopping center industry, this further shows SM’s leading competitiveness and great influence in Asia-Pacific area.
SM Supermalls was awarded 3 ICSC awards
SM X Viber Sticker from SM Philippines is awarded Gold Award of Integrated Digital Campaigns and Paper Art @ SM Lifestyle Center from SM China is awarded Gold Award of Marketing Excellence – Public Relations & Event, they will both compete for Global VIVA(Vision, Innovation, Value, Achievement) Awards Programme representing Asia-Pacific Shopping Centers. Ms. Anna Maria S. Garcia, president of SM Supermalls, Mr. Joaquin L. San Agustin, Senior Vice President – Marketing of SM Supermalls, Ms. Elena B. Horn, Vice President – Corporate Affairs of SM Supermalls, Ms. Johanna N. Rupisan, Assistant Vice President – Operations of SM China, Ms. Maria Lenni Ballicud-Lim, Senior Marketing Manager – Digital Marketing of SM Supermalls attend the awarding ceremony and receive the awards on behalf of SM.
Ms. Anna Maria S. Garcia, president of SM Supermalls and Ms. Johanna N. Rupisan, Assistant Vice President – Operations of SM China attend the awarding ceremony and receive the awards on behalf of SM.
Trophy of SM Xiamen Lifestyle Center
ICSC Asia-Pacific Shopping Center Awards recognizes great performance and innovations of shopping centers in marketing, social media programs, design and development. From March 18th to April 4th, 2017, SM Xiamen Lifestyle Center built a 7 meters height 100% paper-made garden of 50 square meters, through which SM created an overall experience for customers in all senses of hearing, smell, touch and sight, which is the most fashionable environmental protection attitude together with art and fashion. Paper-art themed exhibitions, DIY shows and Earth Hour activities were also held during the event. SM Xiamen Lifestyle made a paper miracle and led the new lifestyle for citizens, it also impressed honorable judges of ICSC committee and finally won the gold award after a tense competition with other 22 strong finalists.
SM Prime Holdings, Inc. has been awarded ICSC Foundation Asia-Pacific Community Support Award for its “ SM Cares Housing Project for Haiyan Survivors”. The ICSC Foundation Community Support Award program was created to encourage and recognize outstanding community support and corporate social responsibility campaigns by shopping centres or shopping centre development or management companies.
SM has excellent achievements in ICSC Asia-Pacific Shopping Center Awards, 5 other entries have also made it into the finalists, they are Get through Meranti with SM and Ancient Chinese Immortals Party @ SM ! from SM China, SMJJ Min-nan Classic Bestiary Spring Festival from SM City Jinjiang, # NationalSuperMomsDay 360 Integrated Digital Campaign and Fusion Flavors at SM from SM Supermalls (Philippines).
ICSC (International Council of Shopping Centers)
Founded in 1957, ICSC now is world’s biggest professional business association of retail and real estate industry. It hosts 300 exhibitions annually which invite more than 120 thousand experts and professionals to attend.
ICSC now has more than 70 thousand members including shopping center owners, developers, operators, market experts, investors, tenants, retailors, academic institutions and governments from more than 100 countries. As an international council of shopping center industry, ICSC connects more than 25 countries and regional shopping center committees.